P o r t f o l i o   /   P h o t o g r a p h y   /   S t o r y

Our Founder Matanna Katz partnered with ORMS Print Room and Framing to create her own phonebook portfolio of her creative work.

In Matanna's words :

"“I am a Visual Storyteller” is how I begin most of my responses to people who ask me what it is that I do for a living.  The concept even though true to it’s nature can sometimes come across a bit vague to the receiver, especially when meeting with a new potential client for the first time.  My work currently lives in a virtual world of Instagram and websites, which is lost when I’m sitting across from another person trying to explain and describe to them in as much detail as possible what it is that I do and how I do it.  There is a clear disconnect, and I often wonder how to bridge the gap between the two."

The outcome of this resulted in Matanna having the pleasure of working with one of Orms Print Room & Framing’s in-house designer’s Lee-Zaan Snoer.  She played such an integral part in Matanna's development and creation of this photobook portfolio as Matanna custom designed the entire book herself on Adobe InDesign instead of using the ready-to-use software that Orms Print Room & Framing already offers. Lee-Zaan guided Matanna every step of the way with patience when it came to answering questions, e-mails, endless phone-calls and meetings.


Matanna chose to go with the Canon Lustre Paper.  The incredible features of this type of paper were of such a high quality and included a photo-realistic look and feel, could be printed double-sided, had a textured surface with a glare-free finish and reflected light evenly for visual clarity.  


Matanna loved the way my images looked on this beautiful textured paper and how it was also fingerprint-free. She chose an Oatmeal coloured matt Wibalin Standard Hardcover with her name embossed in small gold letters on the front cover.  


Two versions of Matanna's photobook portfolio were made.  One copy had a solid spine for Orms Print Room & Framing to keep as an example for them to use as inspiration to show their other clients what they could do with their own photobooks and Matanna's copy has a hinged book cover and pages that allow the photobook to be opened flat and so that she can create more pages in the future to continue to add her work to her photobook portfolio in order to keep it up to date.

You can see photographs of the finished product of this collaboration below.

You can read the full blog post about Matanna's process on with ORMS Print Room and Framing here :