S p r i n g / B l o s s o m s / I c e C r e a m
We were very excited when we had the
opportunity to collaborate with The Creamery in Cape Town, South Africa.
We decided to create content for their limited edition Jasmine Blossom ice cream flavour which launches during Spring every year for just a few days.
We foraged for wild Jasmine Blossoms from a friend's garden and worked with natural textures such as crumpled paper and creased raw linen.
We kept the colour palette neutral with different shades of white and used the flowers as a playful medium to capture the excitement of Spring and the Jasmine Blossom flavour's fleeting availability.